While building Label Aeris, Ridhima realised a truth many women quietly relate to. We were never taught how to dress for work or how fit, fabric and silhouette can shape confidence.
Her curiosity led her to study image consulting, where she saw how powerful the right wardrobe can be. It reduces decision fatigue, sharpens presence and supports women in the rooms that matter.
As someone with a triangle shaped body, she experienced how standard sizing often fails Indian proportions. That lived reality shaped the Aeris fit philosophy, built on real research and clothing that supports real bodies and real days.
Aeris brings the science of image management into everyday wardrobes through minimal, breathable capsules that make looking polished feel effortless.